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Start With The Result

Originally posted on When I Have Time by Sara Rosso:


“Effective executives…gear their efforts to results rather than to work. ‘What results are expected of me?’ rather than the work to be done, let alone with its techniques and tools.”

This passage from Effective Executive has had me thinking for quite some time. Focusing on a results-oriented approach is critical for designing your website (and defining what a conversion, aka result, is), it’s important for any communication (what do I expect the reader to do or understand after reading this?), and in general, it’s just good to think about what result you want before you act, say, or do.

x + y = z

It’s not just for algebra, and solving for the unknown.

It’s a great way to predefine “what does success look like?” on a particular project. If you make a mistake deciding what the results to measure are, that’s one problem to fix. If you never…

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